This Privacy Policy describes the policies and procedures of BrightBridge Care LLC on the collection, use, and disclosure of your information when you use our service. It also informs you of your privacy rights and how the law protects you.
We use your personal data to provide and improve our service. By using our service, you agree to the collection and use of information in accordance with this Privacy Policy.
Interpretation and Definitions
Interpretation
Words with initial capital letters have defined meanings. These definitions apply whether they appear in singular or plural.
Definitions
Account: A unique account created for you to access our service or parts of it.
Company: Refers to BrightBridge Care LLC, located at 14 Precita Ave Suite J, San Francisco, CA 94110, United States.
Cookies: Small files placed on your device containing browsing history and preferences.
Device: Any device that can access the service such as a computer, cellphone, or tablet.
Personal Data: Information that relates to an identified or identifiable individual.
Service: The website operated by BrightBridge Care LLC.
Service Provider: Any third party processing data on behalf of BrightBridge Care LLC.
Usage Data: Data collected automatically by the service infrastructure or through its use.
You: The individual or entity accessing or using the service.
Collecting and Using Your Personal Data
Types of Data Collected
Personal Data
We may ask you to provide personally identifiable information such as:
Email address
First name and last name
Phone number
Address, State, ZIP/Postal code, City
Usage Data
Usage Data
Includes IP address, browser type and version, visited pages, timestamps, time spent, device IDs, and diagnostic data.
Tracking Technologies and Cookies
We use cookies, beacons, tags, and scripts to collect and track data for improving and analyzing our service. You can disable cookies in your browser settings.
Use of Your Personal Data
BrightBridge Care LLC may use your data to:
Provide and maintain the service
Manage your account
Fulfill contracts or purchases
Communicate with you
Send marketing or promotional messages (if opted-in)
Process your requests
Support business transfers (mergers/sales)
Analyze trends and improve our service
Sharing Your Personal Data
With Service Providers: For analytics, communication, and support
For Business Transfers: Mergers, acquisitions, asset sales
With Affiliates: Provided they comply with this policy
With Business Partners: To offer products, services, or promotions
With Other Users: If you share data in public areas
With Your Consent: For any other specific purposes
Mobile Information: No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
SMS Text Messaging & Opt-In
BrightBridge Care LLC operates a U.S. SMS messaging program to communicate with families seeking senior living placement assistance. This section describes how we collect consent, what messages we send, and your rights.
How You Opt In
You may opt in to receive SMS messages from BrightBridge Care LLC through the following methods:
Website lead forms: By checking the appropriate SMS consent checkbox(es) on our placement assistance forms at https://brightbridgecare.com/ and on individual service pages (e.g., Assisted Living, Memory Care, Skilled Nursing).
AI Assessment Tool: By completing the BrightBridge Assessment Tool on our website and checking the separate SMS consent checkbox(es) at the contact collection step.
Phone or in-person inquiry: By providing your mobile number and verbally agreeing to receive text messages during a call with a BrightBridge Care advisor.
All website opt-in forms link to this Privacy Policy and our Terms of Use, which include SMS program terms. Consent checkboxes are never pre-checked.
Separate Consent for Message Types
We collect consent separately for different message categories, in accordance with CTIA and carrier A2P requirements:
Informational & Transactional Messages: Care advisor follow-ups, appointment confirmations, placement status updates, and responses to your inquiries. Collected via the "informational and transactional" consent checkbox on our forms.
Promotional & Marketing Messages: Senior living resources, community openings, and special offers. Collected via a separate, optional "promotional and marketing" consent checkbox. Marketing consent is not required to use our placement services.
Message Frequency, Rates & Opt-Out
Message frequency varies based on your inquiry and placement timeline.
Message and data rates may apply depending on your mobile carrier plan.
Reply STOP to any message to opt out of SMS. We will send a confirmation of your unsubscribe status.
Reply HELP for assistance, or contact us at info@brightbridgecare.com or (415) 741-2648.
Third-Party Sharing of SMS Opt-In Data
We do not sell or share your mobile phone number, SMS opt-in status, or SMS consent records with third parties or affiliates for their marketing or promotional purposes. SMS opt-in data and consent are used solely by BrightBridge Care LLC and our contracted service providers (e.g., SMS delivery platform) to deliver messages you have agreed to receive.
BrightBridge Care LLC is committed to protecting the confidentiality, integrity, and availability of your personal information. We maintain administrative, technical, and physical safeguards designed to protect user data against unauthorized access, disclosure, alteration, and destruction. This section describes the security measures we use to protect your information, including mobile phone numbers and SMS opt-in consent records.
Technical Safeguards
We use industry-standard technical controls to protect data collected through our website, forms, and messaging programs, including:
Encryption in transit: All data transmitted between your browser and our website is protected using HTTPS/TLS encryption. Form submissions, API requests, and other communications are sent over secure, encrypted connections.
Secure hosting infrastructure: Our website and backend services are hosted on reputable cloud platforms that maintain physical and network security controls, monitoring, and redundancy.
Web application protections: We deploy security headers and related controls to help reduce common web-based risks, including cross-site scripting, clickjacking, and unauthorized content injection.
Input validation: We apply validation and sanitization to user-submitted data to help prevent malicious or malformed input from compromising our systems.
Access authentication: Internal systems that store personal data require authenticated access. Access credentials are protected and not shared across unauthorized users.
Encryption at rest: Personal data stored in our customer relationship management (CRM), SMS delivery, and cloud service platforms is protected using encryption and access controls provided by those vendors in accordance with industry standards.
Administrative Safeguards
We maintain organizational policies and procedures to govern how personal data is handled, including:
Limited access on a need-to-know basis: Only authorized BrightBridge Care LLC personnel and contracted service providers who require access to perform their job duties may access personal information.
Employee and contractor training: Team members who handle personal data receive guidance on privacy, data handling, and security best practices.
Vendor oversight: Third-party service providers that process data on our behalf—including CRM, SMS messaging, email, analytics, and hosting providers—are selected based on their security practices and are contractually required to protect personal information and use it only for authorized purposes.
Consent and opt-in recordkeeping: SMS opt-in status, consent timestamps, and related records are stored securely and retained to demonstrate compliance with messaging regulations and your stated preferences.
Security monitoring and review: We periodically review our data handling practices and security controls and update them as our services, technology, or regulatory requirements change.
Physical Safeguards
Physical access to systems containing personal data is restricted. Our office environments and the secure data centers used by our cloud and SaaS providers employ access controls, monitoring, and other physical security measures to protect stored information.
Protection of SMS and Mobile Data
Because we operate an SMS messaging program, we apply additional care to mobile phone numbers and messaging consent data:
Mobile numbers and SMS consent records are stored in secured systems and are not sold or shared with third parties for their marketing purposes, as described elsewhere in this policy.
SMS delivery is handled through contracted messaging platforms that maintain security controls appropriate for telecommunications and customer data.
Opt-out requests (e.g., replying STOP) are processed promptly and recorded to prevent further non-permitted messaging.
Consent checkboxes on our website are never pre-checked, and separate consent is collected for informational/transactional and promotional message categories.
Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we take reasonable steps to securely delete or de-identify it in accordance with our retention practices and applicable law.
Incident Response and Breach Notification
We maintain procedures to detect, respond to, and recover from security incidents involving personal data. If we become aware of a data breach that compromises your personal information, we will investigate the incident, take steps to mitigate harm, and notify affected individuals and regulators as required by applicable law. Notifications will describe the nature of the incident, the types of information involved where known, and steps you may take to protect yourself.
Your Role in Protecting Your Information
No method of transmission or storage is completely secure. While we work to protect your personal data, you can also help by providing accurate information, safeguarding any account credentials you may use with us, and contacting us promptly if you believe your information has been accessed without authorization.
Contact Us
If you have any questions about this Privacy Policy or our SMS messaging program, you can contact us at:
BrightBridge Care LLC
14 Precita Ave Suite J
San Francisco, CA 94110, United States