Effective Date: October 1, 2025
Last Updated: October 1, 2025
IMPORTANT NOTICE
We may share your Personal Information to provide our referral services. California residents and residents of other states with privacy laws have the right to opt out of the sale or sharing of their Personal Information. See Section 3 (Your Consent and Opt-Out Rights) below for details.
By submitting an inquiry or request for services, you expressly consent to being contacted by us and senior care providers via telephone, text message, email, and other means, including through the use of automatic telephone dialing systems and prerecorded messages, even if your number is on a Do Not Call registry.
This Privacy Policy ("Policy") describes how BrightBridge Care and its affiliates (collectively, "BrightBridge Care," "Company," "we," "us," or "our") collect, use, disclose, and protect information when you use our website, mobile applications, and senior living referral services (collectively, the "Services"). This Policy applies to all information we collect through our Services, whether online, by telephone, or through other means.
By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy and our Terms of Use, which are incorporated herein by reference. If you do not agree to this Policy, please do not use our Services.
This Policy covers our treatment of Personal Information that we gather when you access or use our Services. "Personal Information" means any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household.
This Policy does not apply to:
As a senior living referral service, we handle sensitive information about health, care needs, and financial circumstances. We are committed to protecting this information while facilitating connections between care seekers and appropriate senior care providers.
By providing your information and submitting an inquiry through our Services, you expressly consent to:
This consent is not required to receive our Services, and you may opt out at any time as described below.
When you provide your telephone number, you agree that BrightBridge Care and senior care providers may contact you at that number for service-related and marketing purposes. Message and data rates may apply. You may opt out of text messages at any time by texting "STOP" to any message you receive from us.
Under California law and other state privacy laws, you have the right to opt out of the "sale" or "sharing" of your Personal Information. This includes sharing your information with senior care providers for their independent marketing purposes or for cross-context behavioral advertising.
To opt out, you may:
Once we share your information with a senior care provider pursuant to your inquiry, you will need to contact that provider directly to opt out of their communications. We cannot control how third-party providers use your information once it has been shared with your consent.
Telephone communications between you and BrightBridge Care may be recorded or monitored for quality assurance, training, and compliance purposes. By communicating with us by telephone, you consent to such recording.
We collect the following categories of Personal Information:
Identifiers
Protected Characteristics
Health Information
Financial Information
Commercial Information
Internet Activity
Geolocation Data
Sensory Data
Professional Information
Inferences
When you seek services on behalf of another person (a "Care Recipient"), we collect similar categories of information about that person, including health information, financial information, and care needs. You represent and warrant that you have legal authority to provide this information and consent to our use of it.
We collect categories of Sensitive Personal Information including:
We collect information you provide when you:
We automatically collect certain information when you use our Services, including:
We may receive information about you from:
We use your Personal Information to:
Provide Referral Services
Communicate With You
Marketing and Outreach
We also use your information for:
With your consent, we share your information with senior care providers in our network, including:
Financial Disclosure: We receive referral fees from senior care providers when you move into their facilities or engage their services. These fees create a financial relationship that you should consider when evaluating our referrals.
We share information with companies that help us provide our Services:
We may share information with:
We may disclose your information when required or permitted by law:
Important Notice: Under California law and the laws of other states, we are mandated reporters of suspected elder abuse. If we have reasonable suspicion of elder abuse, neglect, or exploitation, we are legally required to report this information to Adult Protective Services, law enforcement, or other appropriate authorities. This reporting obligation supersedes any privacy preferences you may have expressed.
We may share aggregated or de-identified information that cannot reasonably be used to identify you for research, marketing, and business development purposes.
We implement administrative, technical, and physical safeguards designed to protect your Personal Information, including:
In compliance with California law, we conduct regular cybersecurity audits to assess and improve our security posture. These audits evaluate our technical controls, policies, and procedures for protecting Personal Information.
In the event of a data breach that compromises your Personal Information, we will notify you in accordance with applicable law, typically within 72 hours of discovery. Notification will include information about the breach, potential impacts, and steps you can take to protect yourself.
Regardless of location, you have the right to:
California residents have additional rights including:
Right to Know
You may request disclosure of:
Right to Delete
Request deletion of your Personal Information, subject to exceptions
Right to Correct
Request correction of inaccurate Personal Information
Right to Opt-Out
Opt out of:
Phone: Call (415) 741-2648
Email: info@brightbridgecare.com
Mail: BrightBridge Care
Attn: Privacy Department
San Francisco, CA
We may update this Policy to reflect changes in our practices, new legal requirements, technological developments, or business changes. We will notify you of material changes by posting a prominent notice on our website, sending email to registered users, or obtaining consent where required by law.
Changes become effective on the date posted unless otherwise stated. Continued use of our Services after changes constitutes acceptance.
BrightBridge Care Privacy Department
Email: info@brightbridgecare.com
Phone: (415) 741-2648 (Available Monday-Friday, 8 AM - 6 PM PST)
© 2025 BrightBridge Care. All rights reserved.
This Privacy Policy was last updated on October 1, 2025. For a copy of previous versions, please contact our Privacy Department.