About Us

At BrightBridge Care, we understand that choosing the right care for your loved one is one of the most important and emotional decisions you'll ever make.

We founded this company because we've been in your shoes. We've been caregivers for family members. We've searched for care for our own loved ones. We've all even managed assisted living communities to help other families. We know the overwhelming feeling of not knowing where to start, the countless hours of research, and the worry about making the right choice for someone you care about deeply.

Our mantra for BrightBridge Care is simple: to make this journey easier for families by providing expert guidance, personalized matching, and compassionate support every step of the way.

500+
Families Helped
99%
Satisfaction Rate
24/7
Support Available
Senior care team helping families

Our Core Values

Compassion First

We approach every family with empathy and understanding, recognizing the emotional weight of these decisions and providing support with genuine care.

Trust & Transparency

We believe in complete honesty about options, costs, and processes. Our referrals are always based on what's best for your family, not our bottom line.

Family-Centered Care

Every family is unique, and we tailor our approach to match your specific needs, preferences, and circumstances.

Excellence in Service

We continuously strive to exceed expectations, maintaining the highest standards in everything we do for our families.

Meet Our Team

Our experienced team combines professional expertise with personal understanding to guide you through this important journey.

Lorna Farol, RN, Senior Care Advisor

Lorna Farol

Senior Care Consultant

Lorna started her professional career as a registered nurse in San Francisco at the hospital formerly known as Children's Hospital. She soon after opened an assisted living care home for seniors in 1977 and would go on to care for upwards of one thousand seniors over the span of three decades. Currently, she serves as a Senior Consultant and continues to share her deep expertise and unrivaled passion for helping the local San Francisco senior community.

Troy Farol, Founder

Troy Farol

Care Consultant

Troy comes from a third-generation family dedicated to senior care. His passion began early in his family's San Francisco care home, where he worked alongside his grandmother, mother, and the seniors they served. Through this experience, he learned that exceptional care requires genuine compassion, patience, and deep understanding of each person's needs. When his grandmother's dementia progressed, she required around-the-clock care. This pivotal experience inspired him to pursue formal training as a California licensed administrator, eventually overseeing multiple senior care facilities in San Francisco. After gaining extensive hands-on experience in senior care, Troy spent over a decade building expertise in the service technology sector. He has now returned to his roots in senior care, combining his years of direct caregiving experience with proven business leadership to advocate for seniors and their families throughout San Francisco and San Mateo counties.

Fernand Farol, Care Advisor

Fernand Farol

Care Consultant

Fernand is often the first person families speak with. His approach helps families feel comfortable and understood from the very first conversation. He has been a licensed RCFE administrator since 1993, and has managed multiple assisted living facilities in San Francisco and San Mateo county.

Why Families Choose Us

Time and Stress Savings:

Navigating options alone is often stressful and overwhelming, especially for first-time families. We reduce anxiety by guiding each step and providing emotional support throughout the process. We streamline the process with Our Simple Care Finder Process.

How are Placement Assistance Services Free?

Our placement services are completely free to families. We are not compensated by families for our placement services. Our goal is the same as yours, to find the most ideal home for your loved one's needs and ensure that you feel confident and comfortable in your decision. We're compensated by participating facilities if a family member moves into a senior living community.

Quality Assurance and Expertise

Our consultants and advisors deeply understand the different types of senior care options, rules, quality metrics, and facility reputations, information not always easily found by the public. We conduct thorough assessments of the senior’s health, preferences, interests, and budget, then match families with the most appropriate facilities tailored to those needs. Trusted agencies like ours, vet facilities in advance, ensuring they are licensed, meet necessary standards, and have good track records,providing extra peace of mind.

Extensive Network

We work with hundreds of senior living communities across the region, giving you access to options you might never find on your own.

Ongoing Support

Our relationship doesn't end when your loved one moves in. We provide continued support and advocacy as needed.

Happy family with senior care advisor

Our Impact in the Community

We're proud to be an integral part of the San Francisco Bay Area senior care community, working closely with families and facilities to improve lives.

200+ Partner Communities

We maintain relationships with over 200 quality senior living communities across the Bay Area, from San Francisco to San Jose.

500+ Families Served

Each family we help represents a life improved, a burden lightened, and a loved one placed in the perfect care setting.

Average 3-Day Placement

While families typically spend months searching, our average placement time is just 3 days from initial consultation to final decision.

99% Satisfaction Rate

Our families consistently rate our service highly, with 99% saying they would refer us to other families facing similar decisions.

Deep Local Knowledge

We know the Bay Area senior living landscape like the back of our hand. Our local expertise means you get insights you simply can't find anywhere else.

Neighborhood Insights

We know which communities are in the safest neighborhoods, have the best transportation access, and are close to the amenities your loved one values.

Local Pricing Knowledge

We understand the real costs in different areas and can help you find the best value for your budget in San Francisco, San Mateo, and surrounding counties.

Community Relationships

Our strong relationships with local communities mean we can often secure better rates, faster responses, and priority consideration for our families.

Convenient Touring

We know the best routes and can efficiently plan tours to maximize your time and minimize travel between communities.

Bay Area service map showing our coverage area and partner communities

Frequently Asked Questions

How much does your service cost?

Our service is completely free to families. We're compensated by the senior living communities, so you get expert guidance at no cost to you. This ensures our referrals are always based on what's best for your family, not our bottom line.

How long does the placement process take?

Most families find their perfect match within 1-2 weeks, with some finding options in just a few days. The timeline depends on your specific needs, timeline, and how quickly you'd like to move forward with tours and decisions.

Do you work with all types of senior living?

Yes! We work with assisted living communities, memory care facilities, independent living, board & care homes, and continuing care retirement communities. We help you understand the differences and find the right type of care for your situation.

What if we don't like the communities you refer?

We'll keep looking until we find the perfect fit. Our goal is your complete satisfaction, and we'll continue working with you until you're confident in your choice. We typically present 3-5 options that match your criteria.

Can you help with the transition process?

Absolutely! We provide ongoing support throughout the entire process, including helping coordinate the move, ensuring all paperwork is completed, and checking in after your loved one has settled in to ensure everything is going smoothly.

Do you work with families outside the Bay Area?

While we specialize in the San Francisco Bay Area, we can provide guidance and referrals for families in other regions. We have trusted partners throughout California and can connect you with qualified care consultants in your area.

What Families Say About Us

"Sarah and her team made an impossible situation manageable. They understood our needs immediately and found the perfect place for Mom. The transition was seamless thanks to their support."

Jennifer Martinez
Jennifer Martinez Daughter

"We were overwhelmed by all the options and didn't know what questions to ask. Michael guided us through everything and helped us find a memory care facility that truly feels like home for Dad."

Robert Kim
Robert Kim Son

"The compassion and expertise they showed during one of the most difficult times in our lives was incredible. They truly care about families, not just placements."

Anna Thompson
Anna Thompson Granddaughter